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Practical guides to getting found.

Plain advice on search, Google Maps, AI answers, websites and branding, for people who run a business.

AEO & GEOWhat Is AEO? Answer Engine Optimization ExplainedAEO is the practice of writing pages so search and AI tools can pull a clear answer from them. Learn what it involves and the checks you can do today.5 November 2026 · 3 min read
WebsitesCore Web Vitals Explained for Business OwnersLearn what LCP, INP and CLS measure, the thresholds Google publishes, and how to check and fix each one on your own business website.5 November 2026 · 3 min read
BrandingWhat Is Branding? More Than a LogoBranding is the sum of what people expect from your business. Learn the five parts that make it up and how to check each one for your own shop or firm.5 November 2026 · 3 min read
Local & Google MapsHow to Set Up a Google Business Profile CorrectlyA practical walk-through of creating and verifying a Google Business Profile: name, category, address, hours and the mistakes that cause suspensions.5 November 2026 · 4 min read
SEOWhat Is SEO? A Plain Guide for Business OwnersLearn what SEO means, how Google decides which pages to show, and the three parts of SEO you can start checking on your own site this week.5 November 2026 · 3 min read

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