AEO & GEO
Be understood by AI search and answer engines.
Answer engine optimization and generative engine optimization, so AI tools and search features can understand your business and cite it accurately.
What's included
What AEO and GEO work includes.
- 01
Question research
Finding the real questions customers ask before they choose a provider.
- 02
Answer-first content
Clear, direct answers placed where people and machines can find them.
- 03
Structured data
Schema markup that describes your organisation, services and answers.
- 04
AI crawler access
Checking that your settings do not accidentally block AI and search crawlers.
- 05
Entity consistency
Making your name and details match everywhere your business is mentioned.
- 06
AI answer checks
Reviewing how AI tools currently describe your business and spotting errors.
The reasoning
Why search no longer ends at ten blue links.
People increasingly ask a question and read the answer on the results page or in an AI tool, sometimes without clicking through. Being cited as a source in those answers is becoming another way for customers to discover a business.
This work builds on good SEO rather than replacing it. AI tools still need pages they can reach and read, and they favour clear facts and businesses that are described consistently across the web.
Choosing well
How to judge an AEO or GEO provider.
Distrust citation promises
No one controls what AI tools say, and their answers can change at any time.
Expect SEO fundamentals
A provider who skips crawling and content quality is skipping the foundations.
Ask how they measure it
AI visibility is hard to measure, so they should be honest about the limits.
Avoid mass-produced pages
Large volumes of thin AI-written pages can harm a website rather than help it.
Questions
Straight answers.
- What is AEO?
- AEO stands for answer engine optimization. It means structuring your content so search features and voice assistants can use it as a direct answer to a question.
- What is GEO?
- GEO stands for generative engine optimization. It means making your business and content easy for AI tools such as ChatGPT, Perplexity and Google AI Overviews to understand and cite.
- Does AEO or GEO replace SEO?
- No. Both build on SEO foundations such as crawlable pages, useful content and a trusted reputation. Most businesses should get those basics right first.
- Can you guarantee ChatGPT will recommend my business?
- No. Nobody controls what AI tools recommend, and answers vary by question and over time. What can be improved is how clearly and accurately your business is represented online.
How we work
From idea to impact.
- 01
Discover
Understand your business, audience and goals.
- 02
Define
Create the strategy and creative direction.
- 03
Design
Build the identity and experience.
- 04
Deliver
Launch, refine and move forward.
Start with AEO & GEO
Ready to be found?
Answer engine optimization and generative engine optimization, so AI tools and search features can understand your business and cite it accurately.